Social Media Trends for Your 2025 Marketing Strategy

The rapid pace of change in the world also impacts on the marketing field. Last year’s digital reality is almost entirely different from today’s media trends and landscape. The speed of technological advancement continues to amaze us time after time.

So, what are the new trends for the upcoming year? Let’s dive right in.

In the AI field- Voice Search Optimization.

Following the success of Alexa and Siri, more and more AI tools have upgraded their voice search. By optimizing your content for voice search and understanding this technology, you can improve the chances of your content appearing in search results. keeping your site information simple and optimizing your keywords allows voice search assistants to interpret your website information better and ultimately improve your SEO.

Cringe advertisement: yes, it’s a thing

If you encounter content that makes you feel discomfort or embarrassment, it might have been on purpose. In the past, marketing was highly calculated, with careful thought and strategy behind every move. Each year, we notice an increase in marketing content that is raw, unpolished, and at times, even cringeworthy. This trend, which is likely to continue into the new year, lies in the classic marketing strategy of evoking emotion. As an audience, we crave to feel something, whether it’s excitement or discomfort, and for content to move us in some way.

Personalization

Today’s standard in digital channels is to personalize the message to the point where your client feels you already have a connection with him. Consumers now expect personalized experiences online and in their everyday interactions, whether shopping for new products or visiting their doctor. 2025 foresees show that this field will develop even more to a level of hyper-personalization for content, recommendations, and messages. The main innovation will be making it dynamic by customizing the message for each user.

Video content

While it’s unclear which came first—the audience’s preference for choosing video content over reading long texts or platforms like YouTube, Instagram, and TikTok focusing more on video content. We know videos have higher engagement and a higher impact on delivering information. In 2025, tools like InShot and Canva will still assist in creating engaging videos, while social media platforms will continue introducing new optimization and analytic features.

First-person storytelling

Suppose you can try to avoid the passive voice in your content. SEO tools tend to favor a first-person tone instead of passive sentences, which is likely to resonate better with audience preferences. Authenticity might be hard to find when AI-generated content dominates the internet on social media, but it’s crucial for connecting and finding your most suitable customers. In the same way, we trust influencers with their recommendations and opinions through personal storytelling.

With these five new trends you’ll encounter in 2025, it’s safe to say that implementing AI strategies, along with authentic videos and first-person content, will ensure better SEO results.