Controlled PR

We control the content of an article to present and progress our clients’ narrative. This uniquely gives our clients full control over the focus of an article and ensures it is totally on message.

The reason we call this service Controlled PR or CPR is because it breathes new life into a point of view that is otherwise dismissed by the media. Thanks to our deep relationships with top journalists and contributors worldwide, we have the ability to give you control over the content of the articles so that no important details are either missed out or included when they shouldn’t be.

In addition, we integrate SEO to gain the greatest Google value for each article. Our dedicated social media assets and media buyers ensure the articles reach large audiences by pushing them on Google, social media and other relevant online forums. In this way, we combine multiple communications disciplines into one extremely effective style of PR.

We approach and work with journalists that are sympathetic to our clients’ narrative. This allows us to publish articles with strong messaging to counter the existing narrative. By multiplying this across numerous social media platforms, the result is an overwhelming barrage of articles with the desired narrative.