Your professional bio not only matters whether you’re networking, looking for new clients, or applying for positions; it also provides a concise overview of who you are and your professional goals to the world. While there isn’t a professional bio template that works for everyone, this blog post will offer some advice on how to create your own.
- First-Person Bio vs. Third-Person Bio
If you’re looking to build a personal brand, writing in the first person can be a great way to connect with your audience, since “I” statements can make yourself seem more relatable and approachable. However, in formal settings, third-person biographies might work well. It’s typically better to stay to the third person while applying for jobs, grants, or trying to get published. You will sound more credible and objective about who you are and what you can do as a result.
- Begin writing your bio with your first and last name
- Mention any associated brand name you might use
- State your current position and what you do
- Include at least one professional accomplishment
The most important thing a reader should take from your bio is your name. For that reason, it's a good idea for your first and last name to be the first two words of your professional bio.
Make sure the brand you want to be associated with is mentioned in your bio. But keep it simple, for instance, “Jane X is the founder and CEO of X Consulting”.
Make your primary responsibilities known to the reader, helping them paint a picture of who you are, what you do and what you have to offer the industry.
Your professional bio should let your own audience know what you’ve already achieved. Past positions, highlights, education are all possible options.
Your professional bio is your window to the business world – it is always visible. It can live on your LinkedIn profile, your company’s website, your guest blog posts, your speaker profiles, your Twitter bio, and many other places. It is important to think it through.