Search-engine optimization (SEO) will undoubtedly increase a website's general searchability and visibility, but what else does it provide in terms of real value? Why is SEO gaining traction in the way that it is? When it comes to improving your brand's reputation and credibility, these are the questions you should be asking yourself. Regardless of the industry, reputation, or size of your company, the points below should help you understand why you need SEO to take your brand to the next level.
- Organic Search is Most Often the First Window Into Your Brand
Organic search is often the first window into a brand for potential customers. Google is the most popular search engine in the world, with over 92% of the market share. This means that if you want your website to be seen by potential customers, it's important to optimize it for organic search. There are a number of factors that search engines consider when ranking websites, including the quality of the content, trustworthiness of the website, relevance of the content to search intent, optimization techniques, the number of backlinks, and the overall user experience. By creating high-quality content that is relevant to your target audience and building backlinks from other high-quality websites, you can improve your website's ranking in search results.
- If You’re Not on Page One, You’re not Winning the Click
- SEO is PR for your brand
- SEO Increases Credibility
If you’re not on Page 1, you’re likely not succeeding in the organic search game. According to a recent study by Backlinko, 75% of people never scroll past the first page and that the first three organic search ranking positions result in over 50% of all click-throughs. To get traffic to your websites and digital assets, increase visibility on your brand, page 1 of organic search results is a must.
SEO helps build long-term equity for your brand. Ranking highly in search results above your competitors will help to elevate your brand’s profile. It helps you attract more visitors to your website, improve your brand's visibility, and increase your conversions.
People are continually bombarded with advertisements online, to the point where they develop ad fatigue, lowering the effectiveness of paid campaigns. Users are more likely to click on your link because SEO is done in the background, and they don't feel like they're being sold to. This also boosts your site's trustworthiness, ranking first on search engines indicate you are an expert in your field and that you provide high-quality information. This is true since a search engine's reputation is based on the quality and relevancy of the links it provides, therefore websites with higher-quality material will be prioritized.
In sum, websites can profit greatly from SEO, which can lead to long-term exponential growth. SEO is a crucial aspect of a digital marketing and reputation management strategies since it allows brands to create credibility and trust with their audiences. Stonehenge Digital is on standby to help with your website's SEO should you need it. You can learn more about our services on our website or contact us to schedule a consultation.