The real buzz around controlled PR Articles: understanding the importance of the correct messaging and of cultivating your network
February 1, 2023
Controlled PR Articles is a major part of the digital marketing industry. Besides being a great resource on its own – it is having different outlets talking about your brand, increasing visibility to different audiences – getting content published on a major online publishing website has many additional benefits. First, it will help to increase traffic to your website, helping to boost attention to your brand, through link-building and SEO work. Second, it will ultimately build your level of consumer trust and credibility. Unlike paid advertising, featured news about your contributions to your industry, brands you as an expert or as an up-and-comer worth listening to. Whether the feature article is about your business, blog, or website—the positive ramifications can be substantial.
Two main things should be taken into consideration when preparing controlled PR articles. Writing well- written pieces and cultivating an extensive network for publishing options. About the content:
- Controlled PR articles must be well-written, informative from a strategic messaging standpoint.
- They need to be on-topic, organically mentioning your brand.
- Outbound links must be helpful and relevant to the article.
- Anchor text and key-words research needs to be accurate.
- Select industry-relevant websites to pitch your article to.
- Write articles with SEO in mind. Meaning content should aim to match search intent, to rank highly in organic Google search results.
However, the real question is how to get your content published? How to get the attention of the right publishers? The key-word is networking. It is critical to devote some time to pursuing strong connections with writers and journalists who post content about the industry your work in. Once stablished, one can cultivate these relationships through outreach efforts. When starting a new campaign or reputation management project, the first step should always be to contact your network of trusted journalists and media outlets. Ideally, you should prepare in advance a detailed briefing document to disseminate among selected journalists, tailored for the outlet and the subject of the articles.
The overview and tips above will make it easier for you to understand how to write a controlled PR article and have a better understanding of how to navigate the publishing world. Just keep in mind that it will take time to secure a spot in a major online publication, but the benefits are well worth your time and energy.