Useful AI Tools for Marketing in 2025
February 11, 2025
Can you remember life before AI, or do you even want to? Up until AI entered our lives and changed the way we interact with the internet; we used to ask Google simple and accurate questions to receive the best results. Typing a full question or a complete sentence into Google often hints that the user might be a boomer. Little did we know that in a few years, we will search the internet the same way the older generation tries to use Google (they’re definitely having the last laugh).
When using AI, elaborating and asking a full question would benefit us more. The Artificial intelligence world has expanded way past Chat GPT, and these tools are becoming more niche and beneficial for us to use.
What is a recent study saying?
A recent study conducted by Stanford University explored the use of AI by testing 50 doctors who were asked to diagnose medical conditions based on case reports. In this study, the AI chatbot ChatGPT-4 presented the same cases and scored better than the doctors who relied on traditional tools such as books and internet searches, as well as the control group of doctors who used both traditional methods and AI as a diagnostic aid. The results suggest that AI could be a valuable tool in medical diagnostics. However, the goal should be to combine the expertise of a human with the use of AI for optimal results. When used effectively, AI can improve outcomes and be more accurate. One of the most common mistakes when using AI is relying too heavily on its output without editing. Human knowledge still remains crucial for understanding and making the right decisions, especially for specific results.
People can now recognize when AI has generated an entire piece of work, particularly in contexts like social media posts or content creation. AI is most effective when used by marketers to expand or present ideas coherently within text.By 2025, most people will likely have used at least one AI tool, ChatGPT or another chatbot. Meanwhile, new and valuable tools are emerging daily, offering opportunities to enhance work efficiency and deliver better results.
How do you choose the right AI tool?
What often differentiates between various AI tools is their ease of use. A more user-friendly tool can provide better results and help users improve their workflow. Of course, the budget also plays a role, as not all high-quality tools offer free access. Typically, if you find the free version helpful, the paid version will likely be even more effective for your needs. Experimenting with different tools to discover which works best for you is the most important thing.
List of AI tools we found helpful in marketing-
- Chatbots: Chat GPT Claude or co-pilot.
- Image creating: Midjourney: AI generator of images. So far, it still works best for imaginary images.
DALL-E 3: is also highly recommended and works better for realistic images. - Grammar and rephrasing: Grammarly, Wordtune
- Social media management: Vista Social is a dashboard with all of your social media accounts. It saves you a lot of time when replaying messages or managing engagement.
- Project management tool: Asana is a work management platform designed to gather the details needed for a specific project, track projects, and collaborate with teams.
- Voice over (text to speech): The popular ElevenLabs is also our favorite. The voice quality is high, and there are various voices, whether you’re looking for a narrator, news anchor, or a voice that suits social media.
- AI music generators: Suno
- AI tool for presentation/images/videos making: Canva