Whether you want to improve your Google search results or trying to get some exposure for your business, YouTube is a great way to reach a worldwide audience. Many people underestimate the power of the platform – YouTube is the second largest search engine in the world, not to mention that it is also owned by Google. It processes over 3 billion searches every day and is considered bigger than Bing, Yahoo and AOL combined.
It goes without saying that the video media platform provides a business with a myriad of marketing opportunities. However, YouTube can also work wonders for your SEO. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. If done correctly, uploading optimized videos can have a great impact in your online presence. For example, by linking your website to your YouTube channel, you can help to drive in traffic. People will also find you easier on Google search results – both organic and video results – If you include keywords in your descriptions and bio, meta descriptions and tags, making it an essential tool for those looking to market themselves, or a business. By maximizing views, impact in terms of SEO is even greater.
In order to achieve that, there a few simple rules for you to follow:
- Select a great keyword
- Write a keyword-optimized title, description, and tags
- Say your target keyword in your video
- Use a compelling thumbnail
- Add cards and end screens
- Focus on user engagement
- Track your analytics
We will be happy to provide additional guidelines should you need help with building your YouTube channel. We are confident that if done properly, an optimized YouTube channel will have great impact on your online presence.